1987 COLLECTION
Profit Off The Dead – Detroit Style Worldwide
1987 wasn't just a year. It was an era.
The streets were rough, the factories were closing, and the city was fighting to survive. While the rest of the world counted Detroit out, Detroit kept moving. The 1987 Collection pays tribute to the people who stayed, the people who built the city, and the people who refused to fold.
Featuring the iconic Detroit skyline, Old English lettering, and the historic 686 statistic, this collection captures a piece of Detroit history that can never be erased.
This isn't a celebration of violence. It's a reminder of survival.
From the east side to the west side, from the factories to the corner stores, Detroit earned every scar and every victory.
Built by workers.
Forged by struggle.
Respected worldwide.
Available In:
- Premium T-Shirts
- Heavyweight Hoodies
- Crewneck Sweatshirts
- Snapback Hats
- Trucker Hats
- Shoes
- Backpacks
- Accessories
Front Tagline Ideas
- 1987 – Detroit Never Folded
- 686 • Built Different
- Detroit Survival Club
- Motor City • Murder City
- Forged In 1987
- The Year Detroit Refused To Die
- Detroit, Michigan • Still Here
- 1987 • Survival Was The Culture
POTD Description
Profit Off The Dead has always been about history, stories, and the people they tried to forget. The 1987 Collection honors one of the most talked-about eras in Detroit history through premium streetwear inspired by the city that never quit.
Detroit Style. Worldwide.
The Closed-Back Structured Cap offers a sleek, sturdy look with maximum comfort. Made from a durable 63% polyester, 34% cotton, and 3% spandex twill blend, it’s designed with a structured 6-panel, mid-profile crown and a curved visor for a classic fit.
The silver undervisor adds a subtle touch of style, while the stretch band ensures a snug, flexible fit for head circumferences ranging from 22”–23 7/8” (55.9 cm–60.6 cm).
| |
S/M |
L/XL |
| Circumference, in |
21.26 - 22.76 |
22.36 - 23.86 |
| Height, in |
4.53 |
4.92 |
| Width, in |
6.61 |
6.61 |
| Panel height, in |
2.56 |
2.56 |
.: Material: 63% polyester, 34% cotton, 3% spandex twill
.: Structured, 6-panel, mid-profile (with a low-profile embroidery area)
.: 6 embroidered eyelets
.: Stretch band
.: Silver undervisor
.: Head circumference: 22”–23 7/8” (55.9 cm–60.6 cm)
